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Nick Hogendijk
Managing Partner

Nick Hogendijk is an accomplished commercial director with over 20 years’ experience leading strategies for improved performance and profit in some of the world’s leading brands including Mars, Mondelez, and Diageo. 

Nick uses his expertise to assist retail brands to build stronger commercial capability. His immersive training programmes combine a bespoke blend of sales training, data-driven business development, and retailer immersion.

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Amelia Schroter
Principal Consultant

Amelia Schroter is a senior marketing professional with over 15 years of domestic and international experience working across local and international brands in industry leading businesses including Nestle, Pepsico and Lavazza.   

A talented brand custodian with the ability to diagnose brand problems and turn them around, Amelia’s entrepreneurial skills and experience are evidenced by her proven track record of leading teams to create incremental value and profit in an organisation. 

With 360 degree B2C and B2B marketing and category experience, Amelia is well versed in supporting businesses to plan and execute brand and category strategies to drive long term organic growth. 

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Afusat Mustapha

Afusat Mustapha is an experienced learning and development professional with over 18 years of experience on a global scale. Having spent the majority of her career with British American Tobacco Group, she most recently held the position of Global Head of Learning & Development where she defined developed and implemented fitforpurpose enablement programs for 26,000+, multi-generation sales and marketing employees across 180 countries.  

Her specialities  include; Learning design and facilitation of marketing & leadership programmes, transformational change interventions, team development, management skills development and executive coaching. She is certified in the use of Myers-Briggs Type Inventory (MBTI), and project management (Prince 2 and Agile). 

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David McAuley

David McAuley is a skilled sales and merchandising strategist with over 20 years experience in Australia’s Retail and Food Service industry sectors. 

David has established a demonstrated track record of re-invigorating challenged businesses in the food service wholesale and grocery retail spaces.  

Throughout his career, David has earned a reputation for his inclusive leadership and sharp sales acumen. Driven by insights at both industry and commercial P&L levels, and coupled with his deep understanding of consumer behaviour, David is an expert at driving long term sustainable commercial growth. 

Chris Dorigo 

Chris Dorigo specialises in Category and Revenue Management. A commercial strategic manager with the experience to lead best in class approaches, develop people and improve business capabilities to maximise trading relationships and future growth with customers, achieving profitable long- term growth. 

Experience across key commercial roles within multiple Global FMCG businesses across many supermarket/ petrol and convenience categories that can bring improvements to any business. 

Kellie McGrath

An experienced sales professional and commercial leader with over 15 years’ experience in FMCG representing global brands including Diageo, Mondelez and PZ Cussons and premium local brands Melrose Health and Orchard (Nu-Lax). Kellie’s experience spans a broad range of distribution models, channels and retailers including Corporate and Independent Grocery and Discounters, Department Stores, Pharmacy, Health and E-commerce. 

Kellie strives to deliver cross functional alignment, strategic commercial management through successfully integrating marketing, category & consumer insights with financial and operational needs.  A respected leader of people who builds strong cultural alignment through empowering high performance teams, Kellie is a passionate professional who actively engages with relevant stakeholders to achieve sustainable results.

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Katie Edwardson
Client Coordinator & Marketing Assistant

Katie Edwardson is a dynamic client coordinator and communications associate with over 10 years experience dedicated to delivering exceptional customer service and executing events flawlessly within the Foodservice industry sector.

Katie has built her reputation practicing utmost dedication and loyalty to her clients. She has the ability to quickly build rapport and is the first to pull her sleeves up to get the job done to support and nurture our partnerships.

With a creative eye for design and detail she strives to streamline communications and processes that ultimately lead to mutually beneficial outcomes for clients.